Il Ceppo Firenze is a home delivery service for local and seasonal food products, committed to promoting a short and transparent supply chain that connects producers directly with consumers. Founded with the goal of supporting and enhancing farms in the Tuscan region, Il Ceppo offers fruit, vegetables, dairy, meat, and other carefully selected fresh products, ensuring quality, freshness, and traceability.
The service allows customers to personalize their own “Ceppo” by choosing the delivery frequency and adding or excluding products according to their preferences. Deliveries are made directly to customers’ homes, with particular attention to environmental impact and the promotion of eco-friendly transportation methods: 70% of the deliveries made in the municipality of Florence, are carried out using cargo bikes, with the goal of reaching 100% in the historic center of Bologna.
A distinctive feature of Il Ceppo is the careful selection of local producers: small, family-run farms operating outside large-scale distribution channels, using artisanal methods. This model supports the local economy and promotes products that respect the natural rhythms of the land.
Il Ceppo represents a concrete alternative to large-scale distribution channels, offering a supply model based on quality, trust between producers and consumers, and practices that are respectful of the environment and the local community.
SUCCESS FACTORS
Local focus: The short supply chain ensures transparency and freshness: products are delivered directly from the farms to the consumer, with Il Ceppo as the only intermediary, enhancing local production and supporting the local economy.
Sustainable products: The producers collaborating with Il Ceppo follow environmentally friendly agricultural practices: certified organic farming, natural farming without the use of synthetic chemicals, and integrated pest management with limited chemical use. However most of the farms hold organic certification, ensuring healthy and high-quality products.
Getting to choose: The possibility to customize one’s own “Ceppo” and select products according to personal preferences keeps the dimension of choice alive, while respecting the natural rhythms of the land.
Transparency: Product traceability, ensured through informative labels, allows customers to easily identify the producing farm, increasing transparency and trust in the service.
Low cost and green delivery: The management of sustainable deliveries, using cargo bikes in the city center, reduces environmental impact and reinforces the service’s image as attentive to both the community and the environment.