Optifarm was born from a simple idea: how to bring fresh, locally grown food closer to people who value quality but don’t have the time to visit individual farms. The founders noticed a gap – farmers had top-quality products, and customers wanted healthy food, but there was no easy way to connect them.
The solution became Optifarm Smart – an app that, with just a few clicks, connects farmers and customers, enabling direct purchases from producers. This way, food reaches people quickly, transparently, and without intermediaries, while farmers receive fair payment for their work.
Optifarm is not just a digital marketplace, but a smart food ecosystem: from logistics support and cooling units to sustainable delivery. With every box of vegetables, jar of honey, or loaf of bread, it builds a bridge between countryside and city, strengthening a community that believes in short supply chains, a smaller carbon footprint, and the genuine quality of local food.
SUCCESS FACTORS
Digital accessibility and ease of use: With the Optifarm Smart mobile app, customers can quickly find and order products from local producers. The user experience is simple, transparent, and tailored to modern shopping habits.The Optifarm Smart app allows customers to browse, order, and pay for fresh local products from more than 50 suppliers. Ordered products can be delivered to a chosen address or collected at a designated pick-up point.
Direct connection between farmer and customer: Optifarm ensures that every purchase takes place without intermediaries. Producers receive fair payment, while customers get fresh, local products.
Wide network of local suppliers: They collaborate with various farms, dairies, butchers, bakeries, and other local producers, offering a diverse selection – from fruits and vegetables to meat, dairy products, and baked goods.
Sustainability focus:
By optimizing delivery routes, supporting organic production, and reducing transport distances, they contribute to a smaller carbon footprint and a more sustainable food supply.
Support for producers in sales: With carefully planned deliveries, shorter food routes, and support for ecological farming, they help reduce the carbon footprint.
Flexibility and growth:
They continuously expand their network, delivery areas, and new ways of connecting – including tourism and gastronomy.
Strengthening the community: Every product carries the story of its producer. Through local purchases, they build trust, connect people, and preserve the heritage of local food.
Štajnbirt’s Local Spot: A smart Optifarm pick-up point in Podlubnik, where customers can place an order via the mobile app and collect it using a pick-up code from a refrigerated locker.
Ajdovščina Market One-Two-Three: The smart cooling unit of the Ajdovščina Market “One-Two-Three,” located in front of the Pipistrel building in Ajdovščina, is the result of cooperation with the Municipality of Ajdovščina. This modern solution enables customers to order local delicacies online and conveniently collect them from the fridge – fast, practical, and always fresh. At the Smart City Taipei 2025 fair, the development agency RRA ROD and the Municipality of Ajdovščina presented the municipality as an attractive investment opportunity. Within this framework, the company Optifarm showcased the Ajdovščina Market One-Two-Three project as a practical example of an innovative solution for local food supply.