{"id":842,"date":"2024-10-28T19:10:26","date_gmt":"2024-10-28T19:10:26","guid":{"rendered":"https:\/\/www.openenlocc.net\/food4ce\/?post_type=sielstranke_item&#038;p=842"},"modified":"2025-07-09T10:44:37","modified_gmt":"2025-07-09T10:44:37","slug":"efficient-cold-chain-logistics-delivering-farm-fresh-dairy-products-with-traceability-and-precision","status":"publish","type":"sielstranke_item","link":"https:\/\/www.openenlocc.net\/food4ce\/best-practice\/efficient-cold-chain-logistics-delivering-farm-fresh-dairy-products-with-traceability-and-precision\/","title":{"rendered":"Efficient cold chain logistics: delivering farm-fresh dairy products with traceability and precision"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nestled on the outskirts of the Drava Plain, farm Hecl stands as a 26-hectare livestock farm that seamlessly blends traditional farming practices with modern innovations. Driven by a passion for producing natural, high-quality dairy products, the Hecl family took a significant step forward in 2011 by establishing their <strong>own on-site processing facility<\/strong>. This development allowed them to take full control over every aspect of milk production and processing, ensuring that each product is crafted with exceptional care and precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farm Hecl\u2019s operations center around their herd, for which they cultivate all the necessary feed on their own fields, promoting a <strong>self-sustaining<\/strong> and <strong>eco-friendly approach<\/strong>. Over the past decade, their dedication has transformed into a <strong>diverse portfolio of 43 unique products<\/strong>, including a wide variety of yoghurts, ranging from fruit and honey yoghurts to lactose-free options. They also offer an extensive range of other dairy products, mainly variants of cheeses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open to visitors who wish to immerse themselves in an authentic farm experience, farm Hecl invites guests to witness the milk processing firsthand and indulge in tastings of their fresh dairy products. This immersive environment combines tradition, quality, and a deep respect for nature, leaving a lasting impression on everyone who visits.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"836\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-1024x683.jpg\" alt=\"\" class=\"wp-image-836\" srcset=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-1024x683.jpg 1024w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-300x200.jpg 300w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-768x512.jpg 768w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-1536x1024.jpg 1536w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-2048x1365.jpg 2048w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-18x12.jpg 18w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"838\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-683x1024.jpg\" alt=\"\" class=\"wp-image-838\" srcset=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-683x1024.jpg 683w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-200x300.jpg 200w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-768x1152.jpg 768w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-1024x1536.jpg 1024w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5-8x12.jpg 8w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-5.jpg 1120w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Their key competitive advantage is the <strong>traceability<\/strong> of their raw materials. By sourcing milk directly from their own cattle, they maintain complete control over the entire production chain \u2013 from cultivating feed and milking to processing the final products, ensuring consistency, transparency, and the highest standards of quality in every step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The farm\u2019s focus is firmly on livestock and milk production, with a commitment to maintaining high yields and superior milk quality. Processing around 130,000 liters of milk annually, the farm continues to blend traditional craftsmanship with modern technology, investing in equipment like a yoghurt filling and labelling machine to streamline production while preserving their hands-on approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farm Hecl\u2019s products are widely accessible, available in their on-site shop, through package vending machines, in supermarkets, and in local stores like Cooperative Dobrina. They take great pride in seeing their dairy products featured in public institutions, such as kindergartens, schools, and nursing homes across Maribor and the surrounding areas, ensuring that their commitment to quality reaches the broader community.<br>To maintain the freshness and integrity of their dairy goods, Farm Hecl manages the distribution logistics using a refrigerated van, guaranteeing that the<strong> cold chain<\/strong> is upheld from the farm to the consumer&#8217;s table. This dedication ensures delivery of high-quality, flavourful products that honour nature and tradition to wide range of customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-1024x683.jpg\" alt=\"\" class=\"wp-image-840\" srcset=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-1024x683.jpg 1024w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-300x200.jpg 300w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-768x512.jpg 768w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-1536x1024.jpg 1536w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-18x12.jpg 18w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3-600x400.jpg 600w, https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/10\/Hecl-3.jpg 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">SUCCESS FACTORS<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-e39da43a wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><strong>Production process management<\/strong>: A key advantage of farm Hecl is their complete control over the milk production process. By managing everything from feed cultivation to processing in their own facility, they ensure traceability and quality at every stage of its operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Processing investments<\/strong>: Investing in technology, like the yoghurt filling and labelling machine, has allowed farm Hecl to streamline its operations, focus on maintaining high product quality, and meet the increasing demand efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cold chain logistics<\/strong>: Farm Hecl ensures that their products reach customers in perfect condition by managing transport using a refrigerated van. This commitment to maintaining the cold chain guarantees the freshness and quality of their dairy goods from farm to table.<\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><strong>Quality assurance<\/strong>: Farm Hecl\u2019s dedication to producing natural, GMO-free, and high-quality products is evident in their certification labels and numerous awards, confirming their excellence and innovation in dairy production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"123\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/07\/transparency.jpg\" alt=\"\" class=\"wp-image-187\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"126\" height=\"121\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/07\/local_focus.jpg\" alt=\"\" class=\"wp-image-190\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"123\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/07\/sustainability.jpg\" alt=\"\" class=\"wp-image-188\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"123\" src=\"https:\/\/www.openenlocc.net\/food4ce\/wp-content\/uploads\/2024\/07\/transparency.jpg\" alt=\"\" class=\"wp-image-187\"\/><\/figure>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><strong>Diverse product range<\/strong>: The farm has transformed its expertise into a wide array of 43 dairy products, including various yoghurts, cheeses, and lactose-free options. This diversity allows them to cater to different consumer preferences and dietary needs, enhancing their market reach and appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Community engagement<\/strong>: Farm organizes dairy production process tours which is strengthening their brand\u2019s authenticity and consumer trust. Through tours and tastings, they offer a transparent look into their operations, emphasizing their commitment to quality and care for nature.<\/p>\n\n\n\n<p class=\"wp-container-content-69bc4bdf wp-block-paragraph\"><strong>Market presence<\/strong>: The farm&#8217;s products are widely accessible, available in their on-site shop, through vending machines, local supermarkets, and in public institutions, which helps build brand loyalty and increases their visibility in the community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Excellence recognition<\/strong>: The numerous gold and silver awards at national and international events like &#8220;Dobrote slovenskih kmetij&#8221; and the Agra agricultural fair validate farm Hecl&#8217;s dedication to producing top-quality dairy products.&nbsp;<\/p>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-e39da43a wp-block-group-is-layout-grid\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/food4ce-mp.eu\/en\" target=\"_blank\" rel=\"noopener\">Matchmaking platform<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/food4ce\/docs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Knowledge base Wiki<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.openenlocc.net\/food4ce\/docs\/learning-about-alternative-food-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learning courses<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/@OpenEnlocc\" target=\"_blank\" rel=\"noreferrer noopener\">Video contents<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nestled on the outskirts of the Drava Plain, farm Hecl stands as a 26-hectare livestock farm that seamlessly blends traditional farming practices with modern innovations. Driven by a passion for producing natural, high-quality dairy products, the Hecl family took a significant step forward in 2011 by establishing their own on-site processing facility. This development allowed [&hellip;]<\/p>\n","protected":false},"featured_media":839,"template":"","sielstranke_item_country":[5],"sielstranke_item_sector":[9],"sielstranke_item_technology":[19,20,21],"class_list":["post-842","sielstranke_item","type-sielstranke_item","status-publish","has-post-thumbnail","hentry","sielstranke_item_country-sl","sielstranke_item_sector-food","sielstranke_item_technology-local_focus","sielstranke_item_technology-sustainability","sielstranke_item_technology-transparency"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item"}],"about":[{"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/types\/sielstranke_item"}],"version-history":[{"count":25,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item\/842\/revisions"}],"predecessor-version":[{"id":1859,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item\/842\/revisions\/1859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"sielstranke_item_country","embeddable":true,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item_country?post=842"},{"taxonomy":"sielstranke_item_sector","embeddable":true,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item_sector?post=842"},{"taxonomy":"sielstranke_item_technology","embeddable":true,"href":"https:\/\/www.openenlocc.net\/food4ce\/wp-json\/wp\/v2\/sielstranke_item_technology?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}